The phrase "I'd rather go naked than wear fur" has been credited to celebrities -- in various states of undress -- from Pamela Anderson to Eva Mendes, Pink and Dennis Rodman. But after almost 30 years, the animal rights group that convinced dozens of stars to strip down for anti-fur ads is retiring its famous campaign. With a growing number of labels, designers and retailers distancing themselves from animal skins in recent years, People for the Ethical Treatment of Animals PETA believes that its long-running awareness campaign is no longer necessary. Christina Applegate shot by Robert Sebree in
PETA ends 'I'd Rather Go Naked Than Wear Fur' campaign after 30 years | London Evening Standard
After nearly three decades of recruiting stars to pose nude and declare, "I'd Rather Go Naked Than Wear Fur," PETA is celebrating the demise of the fur trade by bringing an end to the iconic ad campaign, which has featured P! This year will mark the first since that a new ad is not released. Kim Basinger was among the first to share the message — and the very latest was her daughter, model Ireland Basinger-Baldwin. It's mine to do with as I please. And today, I'm using it to stand up for animals and their right to exist as they please — with their skin still attached, naturally. My nakedness also makes a bigger statement.
PETA ends sexy ‘I’d Rather Go Naked Than Wear Fur’ campaign
By Eric Hegedus. February 4, am Updated February 4, pm. PETA — which targets alleged animal abuse in scientific laboratories, clothing production, the food industry and entertainment — started the advertising campaign in but has announced it is bringing it to a close, on the cusp of New York Fashion Week, because the group has seen significant changes in the fur industry. He also notes that Toronto-based manufacturer North American Fur Auctions filed for bankruptcy last fall. Over three decades, dozens of stars have taken part, including Taraji P.
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